About
Premium production and post-production — lean teams, senior talent, broadcast-level results.
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Max HP Productions delivers premium broadcast-level production and post-production with lean teams, senior talent, and a streamlined pipeline — from pre-pro through finish. One partner across every format, from social micro-moments to broadcast commercials, with AI-assisted workflows powered by S77.AI's proprietary tools.
Max HP Productions launched in 2024 as an independent production and post-production company — SWELL's preferred production partner, founded by the same creative director. Tarik Malak set it up as a separate company after more than a decade of producing and finishing campaigns for fashion, beauty and luxury brands: a full-service production company handling everything from microcontent to broadcast, with end-to-end post-production in-house. AI tools from S77.AI, SWELL's AI division, are integrated into post workflows for previsualization, environment extension, automated versioning, and intelligent asset management.
Founder & Executive Producer
Antibes-born, Paris-raised, Sorbonne-educated creative director, filmmaker, and entrepreneur. Malak founded SWELL in 2010 as a creative content studio and has directed campaigns for Hermès, Samsung, Nike, MCM, Vogue Korea, CR Fashion Book, Kate Spade, and Juicy Couture. In 2024, he founded Max HP Productions as an independent production and post-production company — SWELL's preferred production partner — delivering broadcast-level results with lean teams, senior talent, and AI-assisted workflows powered by S77.AI.